The redesigned Center at Potsdamer Platz in Berlin is a modern office and retail complex. Germany’s first publicly accessible anamorphic/forced-perspective 3D LED screen adorns the facade in the inner courtyard. As the largest digital advertising space in Germany, it raises the bar for brand communication to a new level. Covering 243 m² and featuring 5.7 million pixels, the curved angular construction showcases brands in a spectacular way. This new highlight in Berlin’s cityscape was planned by the technology experts at macom, ensuring that technology, architecture, and content blend seamlessly to create an immersive visual experience.