BMW Welt, Munich

The centrepiece of brand communication

BMW Welt: Four brands under one roof

Four brands under one roof
Emotional multimedia presentation with efficient concept

BMW Welt is the centrepiece of BMW Group’s brand communication. The brands BMW, Mini, Rolls-Royce and BMW Motorcycle present themselves embedded in a fascinating architecture.

Between 2015 and August of 2016, the entire fixed AV technology and AV infrastructure has been exchanged and thus upgraded during operation. macom coordinated and planned this whole process and their design now enables efficient operation. Moreover, the new AV technology emotionalizes and makes the brands come alive.

Highlight of BMW Welt: LED highlight wall Rolls-Royce
Highlight of BMW Welt: LED highlight wall South

AV technology highlights of BMW Welt:

  • Curved UHD LED wall and special LED spindle with 2,7 mm pixel pitch in the event area inside the Double Cone
  • LED highlight wall Rolls-Royce, LED highlight wall South
  • New digital signage system in the entire BMW Welt
  • Background sound system in the complete building
  • Highly integrated AV management system
  • Premium Lounge
  • Business Center with conference halls
  • Business Club with premium boardroom

Read the entire story with all the key facts and background to the project

Download our case study now.

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