Beiersdorf AG is building a new company headquarters in Hamburg, which will bring together several locations, providing a space for 3,000 employees. Macom has been the project’s long term technology design partner, helping set goals and guidelines with detailed recommendations for AV consultancy, technology specification and implementation. At the beginning of 2017, the process began with the design of the meeting and conference areas. macom has since been responsible for the design, tendering and implementation management of more than 300 conference, meeting, seminar and training rooms. In addition, there are creative zones and areas for collaborative work. Digital signage is integral across the building via an IP-TV solution and digital screen network.