REFERENZEN

AUDI CITY

Showroom, multiple locations

Highlights
A showroom without any cars: Audi City combines digital innovation with the strengths of an attractive urban location. At the centre: the digital and lifelike presentation of the cars on floor-to-ceiling and wall-wide video walls, so-called power walls. The high-performance technology that enables the flexible use of the rooms is invisible to the visitor. A milestone in product presentation in the automotive industry.
Facts
Performance period:2016/2017
Market segment:Brand Spaces
macom services:Technology design