macom UK Newsletter: User Experience Technology Consultancy

Over the past decade, workplace requirements have undergone a remarkable transformation driven by several key factors. The advent of remote working and flexible work arrangements, propelled further by the COVID-19 pandemic has changed traditional notions of the roll offices play in our work lives. Employees now demand increased autonomy, work-life balance and the ability to work from any location seamlessly. Audiovisual technology, once confined to boardrooms and larger meeting rooms, has expanded to include in all facets of everyday work life. From virtual meetings and webinars to immersive presentations and interactive training sessions, AV and technology is a key part of life both in and outside the workplace.

It is important to prioritize the synchronization and timing of technology strategy across developing projects. A broader range of stakeholders, spanning from IT to facilities and HR, should have input, while consultancies must modify their approaches to effectively support them. Our strategies must go beyond conventional integration designs, which focus solely on the selection of black-boxes or software. Instead, we must emphasize data, infrastructure, user adoption, wellness and sustainability as the driving forces behind our projects. Adaptability is crucial for both office spaces and facilities, enabling seamless adjustments to keep pace with ever-advancing technology.

But how to plan for the future while dealing with the challenges and requirements of today?

User experience failures

It’s a familiar problem that the user experience within a modern workspace can have its flaws, as workplaces strive to meet the evolving needs and expectations of employees, user experiences have become a critical focal point. However, several challenges hinder the achievement of seamless and satisfying user experiences within organizations.

Compromised user experiences due to budget and design limitations

Budget constraints often lead to compromises in user experience design, resulting in suboptimal interfaces, inadequate functionality and limited resources for user support. Organizations may prioritize cost-cutting measures over user-centric design, inadvertently impacting the usability and satisfaction of employees. Overcoming this challenge requires a shift in mindset, recognizing the long-term benefits of investing in user-centric design and allocating adequate resources for user experience enhancements.

Non-standardized user interfaces and workflows

When different systems and tools within an organization have non-standardized user interfaces and workflows, employees face confusion and inefficiency. Inconsistent interaction patterns and navigation hinder productivity and create a steep learning curve for users. Establishing design standards and best practices across AV estates will ensure consistency in interfaces and workflows that will streamline user experiences and improve usability.

Inconsistent user journey across different systems and estates

Creating a cohesive user experience across systems and global estates requires a holistic approach. Organizations need to align design principles, establish visual, vocal and interaction patterns, to ensure a seamless interaction wherever your meetings are taking place.

Trying to be all things to all people and failing to satisfy anyone

To cater to diverse user needs, organizations may fall into the trap of creating overly complex systems that fail to meet the expectations of any specific user group effectively. Trying to incorporate numerous features and functionalities without a clear focus can lead to complexity in operation. Conducting user research, identifying key user requirements and prioritizing their needs can help organizations strike a balance between flexibility and usability, ultimately satisfying targeted user groups.

Complex and over-engineered

Overly complex systems and processes can impede user experiences, causing frustration and hindering productivity. Systems that are burdened with unnecessary features and convoluted workflows can overwhelm users and lead to errors. Simplifying interfaces, streamlining workflows and removing unnecessary complexity can create more intuitive and efficient user experiences.

Reliance on user understanding of their own technology

Organizations must consider the varying levels of technical expertise among their employees and design interfaces and workflows that accommodate different skill levels. Providing clear instructions, intuitive interfaces and contextual help can reduce reliance on user understanding and enhance the overall user experience.

Lack of well-planned day-to-day operations

Establishing well-defined operational procedures, implementing effective user support mechanisms and continuously evaluating and optimizing processes contribute to frictionless operations and improved user satisfaction.

The importance of early project engagement

Early engagement of strategic and design consultancy within the project lifecycle allows for the correct development for a successful product. The strategies and solution should always be considered as fluid and should be planned in line with projected changes in workplace requirements and culture, while being mindful of the constant advancements of technology. This should be worked into the standardisation of technology to build a structured long-term strategy. Planning change in AV and workplace technology at a late stage because it is forced by looming office move or refresh drives comprises in solutions that lack longevity and future readiness. The right strategy will increase ROI and user adoption while reducing costs and operations issues.

The digital, human-centric workplace is a requirement happing now and needs to be considered as early as possible.

User experience is the key to technology implementation

The user journey is a critical aspect of achieving a positive user experience in technology implementation. It is the path that a user takes while interacting with a product or service.

During initial strategy and development of a new building, fitout or retrofit the user experience of the technology is the forefront of the requirement and the design. Talented consultants should be working with facilities, IT and HR to define the requirement for a workplace that improves working practices while attracting new talent and encourage staff back to the office.

Map the user journey

Start by mapping out the different touchpoints and interactions a user has with various systems, processes and departments within the organization. This mapping exercise helps visualize the entire user journey from start to finish, highlighting key stages and potential pain points.

Simplify the journey

Once pain points are identified, focus on simplifying the user journey. Remove unnecessary steps, streamline workflows and eliminate any redundant or confusing elements. Prioritize clarity, ease of use and efficiency in each stage of the user journey.

Ensure consistency

Consistency is key to a frictionless user experience. All different systems, platforms and interfaces should maintain a cohesive visual design where possible, and standardized interaction patterns. This creates familiarity as users navigate through different offices and virtual environments.

User buy in

If the technology is difficult to use, confusing or frustrating the end-users may not adopt it, or worse actively resist it. On the other hand, if the technology is easy to use, intuitive, and enjoyable the end-users are more likely to adopt it and use it to its full potential. If it is easy to use and understand, they are less likely to try and hold on to their existing workflows and invest time in learning a new system.

A good user experience can keep the end-users engaged with the technology. This means they will use it more often and to its full potential leading to a greater return on investment. Even on project completion user feedback is important to track and implement changes.

“AV services should not necessarily be static and should evolve and be adaptable as part of their initial design.”

Future of AV within the workplace

The future of AV within the workplace will be defined by a focus on user experience. This means that AV technology will need to become more intuitive, more reliable and more integrated with other workplace tools. Below are some of the key trends that will shape the future of AV within the workplace:

Data capture and usage

Data capture in AV systems can provide valuable feedback on user experiences. It helps understand user preferences, patterns and behaviours. It is also critical to improving more advanced models of support and enabling organizations to make informed decisions. In many cases the tools and hardware are already in place, what’s required is the correct strategy on software, data filtering and network design to make the data invaluable to organisations.

Improved audio and video quality

As more workers shift to remote work, the importance of high-quality audio and video will only continue to grow. AV technology will need to adapt to this trend, providing crystal-clear quality even in noisy or chaotic environments. Remote participants should be brought front and centre in the meeting room for an improved hybrid experience.

Advanced collaboration tools

AV technology will become more advanced, with features like real-time transcription, translation and AI-powered virtual assistants. These tools will enable more productive and efficient collaboration between team members.

More intuitive interfaces

As AV technology becomes more complex, it will be important to develop more intuitive interfaces that are easy to use and navigate. This will be especially important for non-technical users, who may struggle with complex AV systems. Natural speech interfaces assisting traditional GUIs will help drive this forward.

Enhanced security

With the rise of remote work and online collaboration, security will become a top concern for AV technology. Future AV systems will need to be designed with robust security features, such as end-to-end encryption and multi-factor authentication.


The future of AV within the workplace is a focus on improving user experiences, flexibility and space optimization. As AV technology becomes more integrated, more reliable and more intuitive, it will enable more productive and efficient collaboration between team members. We should strive for unified collaboration to be truly unified and accessible for everyone. Flexibility should now be a design standard for the workplace, with spaces and technology that can be changed seamlessly to fit multiple user cases and functionality. The flexibility ethos should also be introduced into the technical design to allow updated technology and software to be simply retrofitted. This allows for systems to be kept in line with technology and feature sets while being more sustainable for the environment and project budgets.

The key to success and technology adoption will be to keep the user at the centre of all design decisions, ensuring that AV technology is tailored to meet their needs.

Ready to strategize for a tech-driven future?

Contact macom today and begin early conversations to propel your business forward.

Let’s build a roadmap for success together and make workplace technology a seamless joy!