{"id":11176,"date":"2023-12-19T09:50:29","date_gmt":"2023-12-19T08:50:29","guid":{"rendered":"https:\/\/www.macom.de\/?p=11176"},"modified":"2023-12-19T10:06:38","modified_gmt":"2023-12-19T09:06:38","slug":"macom-uk-newsletter-12-2023-professional-av-at-a-turning-point-important-market-changes-and-key-trends-in-the-corporate-av-market","status":"publish","type":"post","link":"https:\/\/www.macom.de\/en\/macom-uk-newsletter-12-2023-professional-av-at-a-turning-point-important-market-changes-and-key-trends-in-the-corporate-av-market\/","title":{"rendered":"macom UK Newsletter 12\/2023: Professional AV at a turning point \u2013 Important market changes and key trends in the corporate AV market"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”H2 Spannungsgeladenes Marktumfeld beeinflusst den Corporate AV Markt” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Tense market environment influences the corporate AV market<\/h2>\n

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The corporate AV market is currently in an extremely tense market environment. From the perspective of user requirements, corporate AV managers have to cope with a dynamic change in needs. These are primarily the result of new ways of working and working models, the transformation and digitalisation of work into hybrid models and the resulting user requirements. <\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text admin_label=”H4 Video und Collaboration First.” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Video and collaboration first.<\/h4>\n

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Since the pandemic, face-to-face meetings or on-site customer appointments are often no longer the first choice. Remote and hybrid meeting formats have prevailed. The daily user numbers for remote meetings have increased by more than 600% within one year alone (from 2020 to 2021) – for example via platforms such as Microsoft Teams or Zoom. In the future, hardly any meetings will take place without remote participants. However, around 50-75% of existing spaces in companies are still not suitable for remote and hybrid meetings. Companies need to prepare their working spaces for this and create an environment in which people on site can collaborate seamlessly and efficiently with remote workers. Otherwise, remote workers will become second-class employees and the company’s productivity will drop. <\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text admin_label=”H4 Eine hohe User Experience ist entscheidend. ” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

A great user experience is crucial.<\/h4>\n

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Amazon, Google, Apple and Spotify understand it, but 90% of internal IT & corporate real estate departments have not understood it yet. Experience creates acceptance and reduces “time to meeting productivity” immensely. Even with a manageable number of meeting spaces that are not quick and easy to use, the loss of productivity based on the assessed unproductive working time up to the meeting can quickly run into six to seven-figure euro amounts. This must be taken into account in TCO considerations and investment decisions. <\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text admin_label=”H4 Fl\u00e4chenverdichtung bei B\u00fcrofl\u00e4chen und \u201eB\u00fcro als Flagship\u201c. ” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Increased office space density and “office as flagship”.<\/h4>\n

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Office utilisation in terms of individual workstations will fall by 20 to 50 percent. At the same time, the demand for digitalised, flexible and hybrid work, communication and collaboration spaces will increase. For future connected workspace projects, clear business cases, connected, modular system architectures consisting of IT \/ AV and smart building components and scalable operating models must be considered as key success factors. The office will become the company’s flagship and the central anchor point for employees, who will increasingly be able to work flexibly regardless of time and place. <\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text admin_label=”H4 Flexibilit\u00e4t, Skalierbarkeit und Effizienz in Roll Out und Betrieb. ” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Flexibility, scalability and efficiency in roll-out and operation.<\/h4>\n

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These are important success factors from the perspective of those responsible for corporate AV. In addition to modular blueprints and standard concepts geared towards user requirements and clear integration approaches with company-wide UCC platforms, clearly defined roll-out, operating and governance frameworks are required by those responsible in IT, FM and CRE. <\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text admin_label=”H4 Externe Markteinfl\u00fcsse. ” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

External market influences.<\/h4>\n

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Geopolitical conflicts in Europe, the Middle East and Asia, rising inflation rates and interest rates as well as turbulent financial markets are leading to supply bottlenecks and rising costs for the procurement and operation of technology components. The shortage of skilled labour in the AV and IT industry is also steadily increasing the “war for talent”. Companies are therefore under pressure to act in many respects in order to remain competitive. At the same time, there is great uncertainty with regard to the market and competitive environment. This poses major challenges for corporate AV departments and corporate AV management in particular. <\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text admin_label=”H2 Das Gesch\u00e4ftsmodell der Corporate AV \u00e4ndert sich \u2013 ein fiktives Beispiel” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The corporate AV business model is changing \u2013 a fictitious example<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.macom.de\/wp-content\/uploads\/2023\/12\/\u00a9_macom_3D_Visualisierung_bea.png” alt=”\u00a9_microsoft_SignatureTeamsRoom” title_text=”\u00a9_macom_3D_Visualisierung_bea” admin_label=”Bild” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

In a large company based in Germany with several international production and sales locations, the Corporate AV Manager’s remit has expanded considerably. He is responsible for ensuring that all technology systems (e.g. UCC, digital signage, room and desk booking) function smoothly and always meet the company’s current business requirements.<\/p>\n

This requires a high level of technical expertise, process competence, project management skills and the ability to work with different teams and stakeholders. He understands user and business requirements and always translates these into appropriate technology solutions and services. Always focussing on user experience, business continuity and meeting productivity.<\/p>\n

When procuring solutions and services, he decides on “make or buy” \u2013 which services and competences are to be developed and managed in-house and which are to be outsourced to external experts. He focusses on investment and operating costs in terms of total cost of ownership and benefits. It manages delivery times and availability with foresight and makes conscious decisions about single or multiple vendor procurement models.<\/p>\n

When realising AV projects, he differentiates specifically between recurring requirements for standard projects and special requirements. In order to realise economies of scale in terms of resources, costs, speed and quality, he develops scalable technology and process standards for equipment, implementation and operation for standard rooms.<\/p>\n

This is also where he sees the greatest potential for outsourced “Meeting Room as a Service” models in order to relieve his own organisation, outsource risk and increase service quality. For special areas (e.g. boardrooms, showrooms, control desks, event areas, etc.), he sets up projects with specialised planning and implementation partners. He is aware that the operational phase determines the success or failure of concepts and solutions.<\/p>\n

His focus during operation is on productivity, security and availability of the AV systems. He continuously optimises costs and quality through effective service management across the entire AV lifecycle. Managed service or AV as a service models offer him an important alternative to traditional investment and the establishment of his own structures.<\/p>\n

In terms of strategic technology management, he regularly evaluates technological innovations and potential partners in terms of their relevance and potential for his organisation. He has committed to the sustainable use and operation of technology as part of his organisation’s ESG goals. Measuring the performance of corporate AV, he has actively developed KPIs and established them in a planning and management model for his area of responsibility.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”H2 Marktver\u00e4nderungen und Trends im Corporate AV Markt” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Market changes and trends in the corporate AV market<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.macom.de\/wp-content\/uploads\/2023\/12\/\u00a9_freepik_rpa_concept_with_blurry_hand_touching_screen-scaled.jpg” title_text=”\u00a9_freepik_rpa_concept_with_blurry_hand_touching_screen” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

In view of the tense market environment and the expanded and changed business model of corporate AV on the customer side, there are many opportunities for market participants, but also considerable challenges. On the user and end customer side, the internal organisational silos in IT, RE, FM and HR will increasingly dissolve and merge in order to provide users and the organisation with a flexible, sustainable and hybrid workspace service.<\/p>\n

The lead for corporate AV is increasingly anchored in the IT organisation and the mindset of corporate AV is changing from technology expert to digitalisation consultant for the core business. This change is linked to increasing consideration of outsourcing for all competences and services that can be provided more flexibly, better and more economically externally. Consultants, specialist planners, manufacturers and system integrators need to question their own business model and organisation in order to align themselves strategically.<\/p>\n

Differentiation, cost leadership or niche strategies come into question. “Think global, act local” is a strategic approach that combines supra-regional or international market coverage with local or national delivery capability in order to be able to serve large customers in a scalable manner. This is achieved by forming strategic networks of integrators (e.g. GPA or PSNI), M&As or strategic co-operations (e.g. WEAVE – European AV Experts).<\/p>\n

As corporate AV is increasingly merging with IT solutions, IT topics must be included and offered as part of integrated technology management in the future. Today, AV installations are increasingly becoming part of a corporate IT architecture. Important additions to expertise include the Internet of Things, smart buildings, IT networks and cloud-based application platforms, data protection and IT security.<\/p>\n

Manufacturers are facing the increasing challenge of providing international pricing, delivery and service models. Only a few providers have been set up for global supply agreements to date, but this is increasingly expected by customers. Their aim is to provide internationally available solution standards and defined service levels for standardised and consistent quality in the provision of services. Products and solutions must be designed to fit all systems and interface-compatible in order to realise success and distribution on the market.<\/p>\n

To summarise, the professional AV industry will have to strategically align itself, particularly in the corporate AV growth and volume market, in order to face increasing competition from large IT players on the international market and meet future customer expectations. Expanding areas of expertise, strategic sales, scalable delivery and service models and the formation of strategic alliances are important components of a future-oriented strategy.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]First released in Professional System 08\/2023<\/a> on December 15th, 2023.<\/em>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”H2 Das k\u00f6nnte Sie noch interessieren:” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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Tense market environment influences the corporate AV market The corporate AV market is currently in an extremely tense market environment. From the perspective of user requirements, corporate AV managers have to cope with a dynamic change in needs. 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