Siemens Healthineers Experience Center

Interactive AV technology enables unique customer journey

Siemens Healthineers Experience Center © Siemens Healthineers

macomNIYU plans ideal communication platform for presentation and training

Siemens Healthineers has expanded its location in Forchheim with a new office and development building. This includes the multimedia showroom Siemens Healthineers Experience Centre. On an area of 1,200 m², the entire product portfolio of the Siemens Healthcare division will be presented there for the first time under one roof.
In the Experience Centre, you can interactively experience the added value of every product through multimedia information. In addition, product training can be performed. macomNIYU as an independent planning office was responsible for the technical planning and implementation of AV technology, sound engineering, architectural lighting and media control.

Siemens Healthineers Experience Center: macomNIYU plant Showroom © Siemens Healthineers
Siemens Healthineers Experience Center: macomNIYU plant Showroom © Siemens Healthineers

The digital and spatial concept focuses on the visitor and his customer journey. Again and again, the customer journey leads back radially to the central auditorium. The digital concept completes the spatial concept. For example, an approximately 85 m long, elliptical, interactive 360 °media horizon along the wall of the auditorium provides the central building block of the Experience Centre’s overall experience. The wall is breached by the media horizon and the visitors’ view is extended digitally.

 Key facts:

  • Show room of 1.200 m2 with 1.5 years planning / implementation period. .
  • Internal training room, separated by switchable glass walls with
  • 2 x transparent OLED screens with K-array sound system
  • 2 x reading walls consisting of 8 x NEC X555UNS seamless screens each
  • 69 x NEC X555UNS seamless screens form the 360°media horizon with native playback of 18 high-end workstations with specially developed playout software
  • Control of all functions and multimedia presentations via mobile devices
  • Sound installation with 59 QSC speakers
  • Room & product illumination: 110 LED area lights, 210 LED directional beams
  • Gallery illumination: 90 lens wallwashers, 25 LED directional spotlights, 90 m LED voute
Siemens Healthineers Experience Center: macomNIYU plant Showroom © Siemens Healthineers
Siemens Healthineers Experience Center: macomNIYU plant Showroom © Siemens Healthineers

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