Brand centre “Porsche on Sylt”

Experience Porsche on Germany’s most exclusive island

Porsche auf Sylt ist der neue Markenstützpunkt von Porsche - geplant vom macom.

State-of-the-art AV technology at the new Porsche brand centre
macom guarantees easy control and efficient operation

Porsche on Sylt is Porsche’s new brand experience centre on one of the most beautiful German islands. Appropriately, the showroom is equipped with state-of-the-art AV technology such as large-size UHD displays and an augmented reality application. For fans and enthusiasts of the brand, Porsche thus offers a venue. macom put the concept expertly into practice. Hence, a stable and efficient operation of the installed AV technology is guaranteed.

Modernste Medientechnik in Porsche auf Sylt - geplant von macom

Project features

  • Augmented reality application via iPad for the configuration of Porsche vehicles.
  • Seven large-sized 75″ UHD displays for the display of image and video content from a networked database, the media server or local sources. The display is automatically adapted to the large-size UHD solution via a prefabricated template.
  • Flexible illumination and zoned sound systems for different kinds of usage scenarios.
  • Centralised control of the complex AV technology, numerous media sources, illumination, dimming and sonication via iPad.

macom services

  • Design of operating concept for media concept and AV technology. That way, guarantee of a stable and efficient operation.
  • Planning support during preliminary design, detailed design and tendering as well as object monitoring during construction phase.
  • GUI design for intuitive user interface of the iPad control.