myAudi Sphere at Munich airport

Pioneering solutions for interaction at the POS

myAudi Sphere: digitale Erlebnis-Plattform für Dialog zwischen Kunde, Hersteller und Handel

Digital innovations for automotive presentation
Experience platform for dialogue between customers, manufacturers and distributors

myAudi Sphere is the experience platform of AUDI AG at Munich airport. The focus is on digital innovations that link the real with Audi’s virtual world.
myAudi Sphere has an important role concerning the digitalisation offensive for the Audi trade networks. Visitors from all over the world can experience current and future presentation solutions that Audi has developed especially for the use in car showrooms.

On a surface of 700 square metres a wide range of attractions is in store for visitors

  • Exclusive shop-in-shop concept for Audi Sport’s portfolio
  • Virtual demonstration tools for driver assistance and lighting systems
  • Audi’s digital consultation suite

In the “Customer Private Lounge” visitors can configure their dream Audi and watch it down to the most minute detail almost lifelike on highresolution screens.

AV highlight myAudi Sphere: "Audi Walking VR Experience"

In use for the first time: “Audi Walking VR experience”

AV highlight: the ‚Audi Walking VR Experience’ that is in use for the first time in an Audi showroom. It allows visitors to view their favourite Audi through VR glasses as lifelike as possible, to move around the car and even getting seated in it.