BMW Vision iNEXT World Flight: Showroom above the clouds

macomNYIU plans AV technology for Boeing 777

Audi e-tron in Kopenhagen © Audi AG

Munich, New York, San Francisco and Beijing – four destinations on three continents in five days.The BMW Group in cooperation with Lufthansa Cargo presented the BMW Vision iNEXT World Flight in an unprecedented campaign.

In the course of this, the most efficient cargo aircraft in its class, a Boeing 777F of the Lufthansa Cargo fleet, was converted into a flying showroom.The integration of several Softedge projections, consisting of 10 Panasonic DZ13K projectors, approx. 40 sqm LED floor, various light installations such as light ceiling and light arcs consisting of more than 78,000 pixels as well as show-suitable sound and lighting technology (approx. 100 intelligent spotlights and 30 loudspeakers) made the vision of tomorrow’s mobility tangible for more than 300 international media representatives. In addition, various kinetic installations such as a turntable and drop gates, centrally controlled by the control room, ensured an impressive show that gradually released the individual segments of the showroom.

Audi e-tron Prototypen-Inszenierung

In close cooperation with Lufthansa Cargo, the team of the BMW Group, VOK Dams and the suppliers for event technology and set construction, this extraordinary vehicle and technology presentation turned from an idea into reality. The challenge for the engineers of macomNIYU GmbH was not only the realization of an extraordinary staging – at the same time the resulting concept had to be “airworthy”.

The entire set-up in the interior of the 777F must be able to be built safely and quickly from presentation mode to flight mode and back again. Eight hours after the aircraft landed, the first guests were expected – just four hours after the last presentation at the respective location, the Boeing took off for the next destination. A technical and logistical masterpiece that enables a visionary vehicle and technology presentation that has never been seen before.

Audi e-tron Prototypen Präsentation © Tobias Sagmeister Photography
Audi e-tron im Royal Danish playhouse in Kopenhagen © Audi AG