macom in the research and transfer centre for digital reality (FTZ) of Hamburg University of Applied Sciences (HAW)

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02.10.19 – Stuttgart/Hamburg: On 30.09.19 the research and transfer centre for digital reality (FTZ) of HAW Hamburg (Hamburg University of Applied Sciences) has opened its doors. Located right in the middle of Hamburg’s Speicherstadt, the FTZ bridges the gap between research, start-ups and companies developing digital reality applications for economy, industry, events, culture and education. macomGROUP is proud to part of this cooperation and has opened their newest office location in the FTZ.

The main goal of the FTZ is to bring together enterprises, students, university research and start-ups. As a long-standing partner, macom GmbH will support HAW in this process. “In the FTZ we are working on projects and research papers with a practical orientation to the topics of digital reality, digitization and agile working. The results are directly flowing into our consulting and design projects. We are increasingly receiving requirements from the market to integrate digital reality into projects and are developing our own products here. We have moved into our own office in the FTZ with 3 permanent employees working on focusing on mixed reality work “, Oliver Mack, managing Partner of macom GmbH explains this cooperation.

The FTZ in the Kreativspeicher M28 on Sandtorkai 27/28 in Hamburg’s Speicherstadt is a part of Europe’s biggest VR competence centre. Since 30.09.19 students of the new master programme “Digital Reality” of HAW Hamburg have had the opportunity to learn, understand and design new virtual technologies and forms of working within the framework of practical projects.

Press photos:

Das Forschungs- und Transferzentrum Digital Reality der HAW Hamburg und der neue macom Standort sind Teil von Europas größten VR-Kompetenzzentrum im Kreativspeicher M28.

FTZ_im_Kreativspeicher_M28_Hamburg.jpg The research and transfer centre digital reality of Hamburg University of Applied Sciences (HAW) and the new macom office are part of Europe’s biggest VR competence centre in Kreativspeicher M28.

Eroeffnungsrede_macom_Geschaeftsfuehrung.jpg Björn Jensen, CEO macom GmbH (r.), and Oliver Mack, Managing Director macom GmbH (l.) at their opening speech on 30.09.19 in the research and transfer centre digital reality (FTZ) Hamburg.

Press contact:

Martin C. Wagner
Marketing / Communication
macom GmbH
Consulting. Engineering. Management.
Lenzhalde 28
70192 Stuttgart
Fon +49 711 25005-51
Fax +49 711 25005-55
E-Mail wagner(at)

About macom:

macomGROUP is Europe’s leading expert for AV design and technology consulting for digital transformation. Our team of over 70 engineers and consultants supports leading medium-sized and DAX companies in the development and implementation of digital strategies. Since 1995 we have been designing AV solutions for new working, learning, brand and customer environments. We also develop and test concepts for the workplace of the future. Headquartered in Stuttgart and with branches in Berlin, Frankfurt, Hamburg, Cologne, Munich and London we care for our customers worldwide.