With their mega-project BMW/MINI exhibition hall at the IAA 2017, macomNIYU has managed to be shortlisted for the AV awards in the category „Live Event of the year“.
The BMW Group and Mini presented their innovations and five world premieres at the IAA 2017 on more than 11,000 m² and booked the entire Hall 11 of the Frankfurt exhibition grounds. The presentation of new products was accompanied by interactive and automated AV technology installations as well as dazzling lighting and audio technology, centrally planned and managed by the event experts from macomNIYU.
The central element was the Vision-Loop show stage with a length of 150 m. During 10-14 shows and two press conferences daily, the brand presentation of the latest BMW models took place there. Three huge LED walls, seven kinetic LED panels that can be lowered from the ceiling and an automated content and lighting control system accompanied the presentations.
The visual and acoustic effects of the integrated AV technology charged the innovations emotionally and fascinated the visitors.
The AV Awards have been presented annually since 1998 by the English AV magazine. The altogether 27 awards are divided in the four main categories products, projects, companies and people. The awards are given to leading companies, products and projects from the AV technology industry. Besides macomNIYU nine other projects were nominated in this category. The award ceremony will take place on 28.09.18 in London.
Here you’ll find the whole story about BMW at the Frankfurt Motor Show 2017.