macom underlines innovation leadership with LAB

Yesterday’s Open LAB Day at macomLAB in Eislingen/Fils was very popular: numerous representatives of high-ranking companies such as BMW, Boston Consulting Group, Capgemini, Daimler, TransnetBW and W&W had used the Open LAB Day to find out about the latest media technology solutions for collaborative work and new working environments at macomLAB. The new LAB areas attracted a great deal of attention: the executive briefing area, the digital reality application ma-comROOM, the new coworking room and the huddle space.


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After the extension, macomLAB users have more than 160 m² of space at hand to simulate flexible, adaptable work, meeting and collaboration rooms. The extensions increase the possibilities of the macomLAB: the new executive briefing area offers managers an appropriate environment in which to discuss findings from the macom expert workshops and plan further action. A large, wall-sized, high-resolution LED wall from Unilumin with 1.2 mm pixel pitch integrated with Oblong Mezzanine via VuWall software and Nureva Span on an NEC Infinity Board enables flexible display of all workshop results.

macom Open LAB Day

The digital reality application macomROOM was presented with a collaboration room setup and a Microsoft Hololens. The application brings interactive workspaces and innovation laboratories to life in the early planning phases. Planned rooms can be configured and visualized in real time and can be entered virtually. This not only accelerates the planning process, but also provides more trans-parency and increases acceptance of the planned implementation by means of assistance such as the display of viewing distances.

macom Open LAB Day

The new coworking room and huddle area offer expanded capacities for flexible working. The coworking-Room with 4-6 workstations, a Cisco Spark Board and a Samsung Flip allows a produc-tive working alone and in a group. A digital signage area on an ML Audio media pedestal with smartPerfom for infotainment and ad-hoc meetings is available in the huddle area.

macom Best Practice Event Berlin im Quartier Zukunft

In addition, macomLAB has a large collaboration area with a six-metre-long interactive projection screen. There, various collaborative work scenarios can be set up and used for workshops. This not only promotes creative work in the planning phase of projects. Customers can also test potential hardware and software solutions for their own workrooms directly in action and thus evaluate the suitable solution for themselves. Classic meetings and small workshops can be held in a confer-ence area. Large interactive LCDs with integrated camera and sound bar such as a Microsoft Sur-face Hub with 84” enable uncomplicated video conferences and collaborative work.

macom Open LAB Day