Ranking in IT and communications service provider category improved
After 2018 and 2019, macomGROUP was again awarded the innovation prize seal of the magazines Focus Money and Deutschlandtest in 2020. As reported in the Focus issue of 20.06.20, macom took second place in the category of IT communication service providers, an improvement of six places over the previous year.
With the award of the seal three times, macomGROUP has repeatedly demonstrated the success of its continuous innovation strategy. „We are proud to have won this award three times. It not only shows that our innovation strategy works. The strategy is also perceived on the market. It is not for nought that we are a market and innovation leader in the European AV industry,” says Björn Jensen, Managing Director of macomGROUP, explaining the significance of the award.
Successful innovation strategy of macomGROUP
In their innovation strategy, macomGROUP benefits from continuous market observation and its high level of expertise in developing future scenarios. This way, the company’s own services are constantly being developed along predicted customer needs. „We are also launching new services, such as macomVIZ, an AR/VR application that accelerates the planning process of modern work environments,” explains Jensen.
To bundle its innovation strategy, macomGROUP founded its internal Business Innovation Team in October 2018. In addition to the innovation hub macomLAB, macom founded a new location in the FTZ Digital Reality of the Hamburg University of Applied Sciences (HAW) in October 2019. In close cooperation between research and industry, new Digital Reality solutions are being developed. Not only macomVIZ has emerged from this cooperation, macom also founded the digital reality start-up Mindfine with former students of the HAW in January 2020.
About the Innovation Award Seal
For the study “Germany’s most innovative companies”, around 5,000 German companies were examined between April 2019 and March 2020. To this end, around 20 million entries from 350 million online sources were recorded and evaluated. Statements on the five subject areas were evaluated: Innovative ability, investments, research & development, new products and technology. A total of 1037 companies were awarded the innovation prize seal.
(page only available in German)
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