The projects “World Premiere Porsche 911 “timeless machine” and “BMW Vision iNEXT World Flight” convinced the jury of the BrandEx Award 2020 this year.

The latest version of the legendary Porsche 911 was presented at a sensational event in Los Angeles. Porsche fans could experience the premiere live or via livestream. For a dynamic presentation, the impressive stage was built like a catwalk, with the audience to the right and left of it. macomGROUP planned the event technology for this project, was on site during construction and guaranteed a smooth procedure during the spectacular show.

The BMW Vision iNEXT World Flight was a unique event, which took place over five days in four destinations on three continents. For the presentation of the vehicle An airworthy showroom with outstanding AV technology was built directly in the belly of a Boeing 777F.
macomGROUP was responsible for the technical conception and implementation of the VOKDAMS concept as well as for the management and coordination of this project.

BrandEx Award is a creative award for successful live communication. It honours outstanding brand experiences, i.e. international benchmarks in interpersonal communication as well as in temporary and permanent architecture.