macomNIYU stages interior presentation at Royal Danish Playhouse


[Download press text]       [Download press photo]

Berlin; 07.08.18 – From July 3-6, 2018, Audi AG presented its Audi e-tron prototype to the press at the Royal Danish Playhouse in Copenhagen within the framework of the e-tron extreme series. The focus of the journalist event was the staging of the interior, the in-car sound and the acoustics of the vehicle itself. Where normally ballet, opera and theatre performances of the Royal Danish Theatre can be enjoyed, macomNIYU provided a successful event with its creative planning of the display concept, the light show design and the stage direction. In addition, the experts acted as technical managers on site and were responsible for the overall coordination of all technical and trade fair construction work.

During the event, which lasted several days, each journalist was picked up individually from Copenhagen airport in the all-electric Audi e-tron prototype and driven directly onto the stage of the Royal Danish Playhouse. There, the interior designer got on board and presented the new interior design of the prototype directly in the vehicle. The highlight of the event was the appearance of the newcomer Tom Grennan on 04.07.2018. During the vehicle presentation he performed his current hit live on stage. The journalists experienced his surprise performance sitting in the e-tron. The music was transmitted solely via the 3D premium sound system of the vehicle.

State-of-the-art audio, lighting and video technology for vehicle presentation


For the interior presentation a projection on semi-transparent gazes was realized, which were adapted to the viewpoint of the vehicle occupants. The 12 m x 4.20 m projection was oriented towards the auditorium, so that an atmospheric depth was created by the open space in combination with the lighting and music. An FM transmitter transmitted the sound into the vehicle. The passengers were able to enjoy the sound of the 3D premium sound system.

At the end of the performance an impressive light show was played. A total of 50 hanging and standing LED tubes were used to illuminate the empty auditorium and 69 LED bars to illuminate the theatre walls. With another pop-up concert planned by the macomNIYU experts on the terrace of the theatre on the evening of 04.07.18, Tom Grennan ended his performance in a very atmospheric way.

The challenge of the Royal Danish Theatre


A big challenge in this project was the choice of the location. Due to the limited space available in the theatre, the experts from macomNIYU had to create a completely new infrastructure for AV technology and access routes. They planned the constructional changes in the theatre, such as the route and a ramp, which made it possible to enter the stage. In addition, only a short set-up and rehearsal time was available in which the adjustment of the video content to the light had to be perfected. Above-average flexibility was required of the director, since each run was individually adapted to the individual journalists and therefore the processes had to be constantly readjusted in terms of time.

The macomNIYU experts once again demonstrated their great technical know-how and love of detail in Copenhagen. Audi AG as the direct client, the invited journalists and the Royal Danish Playhouse were very impressed and were delighted with a thoroughly successful event.

Press photos:


Audi e-tron in Kopenhagen © Audi AG

Photo source: Audi AG


Audi e-tron Inszenierung in Kopenhagen © Tobias Sagmeister Photography

Photo source: Tobias Sagmeister Photography


Audi e-tron im Royal Danish Playhouse © Audi AG

Photo source: Audi AG


Press contact:

Martin C. Wagner
Marketing / Communication

macom GmbH
Consulting. Engineering. Management.
Lenzhalde 28
70192 Stuttgart
Phone +49 711 25005-51
Fax +49 711 25005-55


Sabrina Lenz
Team Management

macomNIYU GmbH – member of the macom GROUP
Planning. Engineering. Consulting.
Ringbahnstraße 12
12099 Berlin
Phone: +49 30/84 71 08 69 – 1